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AfterLead [af-ter-leed]


When unexpected and unexplained crises happen, together we will be there—leading through the aftermath, supporting victims, families, and communities.

Our Mission

We are a mission-driven clothing & apparel brand that supports victims of gun violence, their families and communities. In a divided country, we need to come together to help those who have been affected by gun violence. We pledge to help and support those that have been devastated by the overwhelming amount of gun violence that has taken place in our country.

One mass shooting is too many, this is a crisis and we need to support anyone and everyone affected.

The AfterLead name, created by our company, was born from the idea “to lead in the aftermath”!

Our Featured Charities

The Dayton Foundation Oregon District Tragedy Fund will receive one of our first donations to help support the Oregon District shooting victims and their families.

Gun Violence Survivors Foundation is one of our charity partners and we hope to help shooting victims and their families across the nation.

Join our TEAM and SUPPORT

If you would like to receive a donation from our proceeds, please email us at

We would like to support all shooting victims, their families and communities.